Sam, the man behind the lens of New Forest Studio was an absolute pleasure to work with. Being lucky enough o have used his services, it gave me a fantastic insight into his brand and being able to communicate his story as well as possible.
With so much empathy and texture behind each image, giving the images room to breath was paramount, so making an identity which was chock-full of character, but didn’t demand centre stage made all the difference.
Working up some icons to go with the brand was a fun challenge and led to some great results, you’ll see these icons used as loading icons on the website and popping up here and there across the brand.