Rob Noble, Group of Humans founder came to me with a new concept for a global agency which works with the modern world. No fixed location, a broad collection of talent in multiple disciplines and above, a powerful drive towards taking on and completing projects which are rooted in Humanity.
Our initial conversations began with how to keep the humanity in the brand, but be recognised as industry leaders. Following a branding workshop, hundreds of sketches and several refinements of the brand marque to get it just right, the Humans’ Skull built up of a fingerprint emerged.
An iconic brand marque paired with a custom drawn typographic treatment, teams up with Work Sans, Freight Text Pro and an imagery formula which combines high tech human endeavours with their historic counterparts.
Being a fairly new business, it’s growing and evolving, just as the rest of us are, and adjustments to happen to ensure it’s performing every duty in the most practical, helpful and human way.